Spotted by Maya Chen
Deal Hunter & Savings Expert
Hydrating Primer with Brightening Niacinamide
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
This gel-based face primer combines makeup-gripping power with skin-brightening benefits thanks to 4% niacinamide. It applies clear, suits all skin tones, and leaves a dewy finish that preps skin for smooth makeup application while helping,
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Spotted by Maya Chen
Deal Hunter & Savings Expert
The highlights
- +Infused with 4% niacinamide to help even out and brighten skin tone.
- +Gel formula provides hydration without heaviness, suitable for various skin types.
- +Creates a sticky base that helps makeup adhere and last longer throughout the day.
Perfect for
The full picture
Heads up
- May feel sticky to those who prefer a matte or lightweight primer.
- Hydrating gel may not be ideal for very oily skin types.
- Only 0.8 fl oz size, so frequent users might want to consider quantity needs.
Before you buy
- Check skin type compatibility, especially if you have oily skin.
- Consider if you want a hydrating, dewy finish rather than matte.
- Confirm you are comfortable with a gel-based, slightly sticky texture.
- Verify the size meets your usage needs.
Product details
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.