

Spotted by Maya Chen
Deal Hunter & Savings Expert
Hydrating Gel Primer with Skin-Boosting Niacinamide
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
This gel-based face primer combines e.l.f.'s signature sticky texture with 4% niacinamide to prep skin by smoothing and brightening while helping makeup adhere. It applies clear with a dewy finish, suitable for all skin tones, and supports肌
As an Amazon Associate we earn from qualifying purchases. Prices may change.

Spotted by Maya Chen
Deal Hunter & Savings Expert
The highlights
- +Infused with 4% niacinamide to help even skin tone and brighten dullness.
- +Gel formula provides hydration while prepping skin for makeup.
- +Creates a sticky base that helps makeup last longer throughout the day.
Perfect for
- +
The full picture
Heads up
- The sticky texture may feel tacky to some users.
- Dewy finish might not suit very oily skin types.
- Contains active ingredients that could cause irritation for sensitive skin.
Before you buy
- Check skin compatibility with niacinamide if you have sensitive skin.
- Apply a small amount first to assess texture and finish.
- Pair with your usual foundation to test makeup longevity.
Is it a good deal?
Product details
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
